The former Real Madrid player has decided to pursue his life in football, having hung up his boots last summer.
Toni Kroos ended his career at the top of Europe with Real Madrid and after a successful Euro 2020 with Germany, but he hasn’t completely turned his back on football. The former Madrid player still lives in the Spanish capital, where he founded his own football academy. He also participates in the German equivalent of the King League (five-a-side football).
To occupy his days as a young football retiree, Toni Kroos has just joined a new business with Sports 360, which has just announced the arrival of the German as a shareholder in the company specializing in player support. Toni Kroos will not only be a shareholder, but will also have an advisory role.
“Toni Kroos has become a shareholder in Sports 360. The 2014 world champion has reached an agreement with the managing directors. It’s special to remain so closely involved even after his career,” said Volker Struth on behalf of the agency.
Indeed, Toni Kroos has been represented since 2009 by Struth and Sascha Breese, with whom he will continue his collaboration in a different way. “We have traveled a special path together. I am extremely excited that this journey continues. As an agency, we will benefit enormously from Toni Kroos’s experience as a footballer,” commented Breese.
For his part, Kroos expressed his enthusiasm for this new challenge. “I will be offering advice to some players for their sporting careers and sharing my experience with them,” assured the agency’s new shareholder.
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